One of the most frequent questions I get about both blogging and online entrepreneurship is how to come up with fresh content on a regular basis. “Where do you get all those post ideas?” How do you keep up your momentum? How do you plan your posts so far in advance? Over the next few weeks, I’ll be sharing some tips that will help you generate as many ideas as you want, plan and organize a blog schedule, and spend less time on your content creation so you can do more of the things you enjoy. (Note, I’m actually a nerd and I like creating blog content, but I realize that other people might rather be working 1:1 or reading a book.
What do you want to know?
If you have a question, post it on your blog and ask your followers for help. This is a great way to form relationships! If you discover the answer to your question, you have a built in followup post and a chance to give a shout-out to another blogger.
What do you want other people to know about you/your job/your niche?
So, you have an about page, but it probably doesn’t encompass everything you want to tell your audience about yourself or what you do. Create a feature for sharing personal updates and observations once a month. This helps your readers connect with you on a deeper level. Write about your experiences and opinions as they relate to your niche or just write about what’s going on in your life. The #WeekendCoffeeshare on Part Time Monster is a great place to share personal posts and connect with fellow bloggers.
What do you wish you had known or done differently when you got started?
At least half of your blog traffic is going to come from beginners who are looking for basic information on a given topic. Think back to the time when you were just starting out in your niche or with a particular activity. What would have helped you? What roadblocks did you have to overcome and how did you do it?
What mistakes have you made?
Posts about common mistakes and how to avoid them are usually popular because readers feel like the post is giving them an advantage. It also allows them to connect with the blogger and make the blogger more relatable.
What have you learned?
Have you been to a conference or read an article lately that helped you learn something new? Did a client or customer give you valuable feedback? Those things are easy fodder for blog posts. Don’t worry if the information is available elsewhere. You’re not trying to create a corner on knowledge. You’re trying to establish yourself as a person who is trustworthy and has valuable things to share.
What have you bought or tried?
I do book reviews. I review course materials when I take a class. I’ve seen bloggers post photos of their comics and memorabilia collections, photos of new hats, etc. If you have an opinion about something you’ve tried, you have a blog post.
What are you reading?
If you’re reading a popular or especially good book, you can liveblog through it with your opinions and reactions.
What are you watching?
Just like reading, you can liveblog or provide commentary on anything you’re watching. With visual media, you have the added bonus of a piece of content built into the post.
What are you happy about?
Is something awesome going on in your life? Readers want to hear it, especially if it relates to your blog topics!
What is making you angry?
A majority of the posts on my author blog are about things that piss me off. I’m not a “love and light” sort of person. I believe in engaging with problems and expressing my anger and dissatisfaction in ways that promote change. If you have strong feelings about something, you have a ready-made audience in the people who agree with you.