One of the most frequent questions I get about both blogging and online entrepreneurship is how to come up with fresh content on a regular basis. “Where do you get all those post ideas?” How do you keep up your momentum? How do you plan your posts so far in advance? Over the next few weeks, I’ll be sharing some tips that will help you generate as many ideas as you want, plan and organize a blog schedule, and spend less time on your content creation so you can do more of the things you enjoy. (Note, I’m actually a nerd and I like creating blog content, but I realize that other people might rather be working 1:1 or reading a book.
There are 5 main types of blog posts, and if you know which one you want to write, you’ll have better luck coming up with ideas.
Personal/Connecting Posts — these are posts that give your audience an insight into who you are as a blogger and a human being. They could be funny stories about your job, stories about how you got into your niche and why it matters to you, motivational and inspiring stories, even random posts about your dog if you can tie that to your niche.
How To/Problem-Solving Posts — these tend to get the most search traffic because people go to search engines when they have a problem they need to solve. Think back to the early days when you were first getting started in your niche. What problems did you encounter, and what questions did you wish someone would answer? I have a series here called Advice For New Writers, and it’s just what it sounds like: all the stuff I wish someone had been around tell me when I first started writing. You can find other people’s questions and problems by watching forums and Facebook groups or any environment where people in your niche spend time together.
Educational or Informing Posts — this can be anything from a book or product review to a case study to a detailed article comparing different brands of make-up or dog food. They’re similar to a how-to post in tihat they teaichi, but they go into more detail and tend to be little more formal than the average how to posts.
Insightful or Challenging Post —These posts take a common topic or commonly held idea/belief structure and put a new, personal spin on them. Recently, I did this with my essay for #1000speak where I compared people’s expectations around forgiveness to a video game.
Curated Content/Content Featuring Other Bloggers — This includes videos, link roundups, infographics, guest posts, and interviews. All of those might also fall into one of the other categories, but I’m keeping them distinct because the common thread among them is that you don’t have to write them or spend a lot of time writing them yourself.
Need more post ideas?