One of the most frequent questions I get about both blogging and online entrepreneurship is how to come up with fresh content on a regular basis. “Where do you get all those post ideas?” How do you keep up your momentum? How do you plan your posts so far in advance? Over the next few weeks, I’ll be sharing some tips that will help you generate as many ideas as you want, plan and organize a blog schedule, and spend less time on your content creation so you can do more of the things you enjoy. (Note, I’m actually a nerd and I like creating blog content, but I realize that other people might rather be working 1:1 or reading a book.
Narrow Your Focus
Even if you have a focused and specific niche, there’s a lot of ground you can cover. Sometimes there’s so much that your brain can’t process it all and your mind goes blank when you’re trying to come up with an idea. Think about this: have you ever been in a social situation where someone says, “Tell me about yourself,” and you suddenly can’t think of a single thing to say? It’s the same thing with blogging. You know so much about your niche that it’s hard to find a stating point.
Answer Questions and Comments
One of the easiest and most effective ways to develop ideas for new content is to answer questions. If someone asks a question in a comment thread, you can turn your answer into a followup post. If you keep an eye on your search traffic, you can craft posts around the most often used search terms. You can also keep track of questions asked in other places, including other popular blogs, and turn those answers into new posts.
Layer Your Ideas
Blog posts don’t need to be exhaustive. Most readers are looking for content that they can scan and quickly find a solution to a problem. You can give an overview of a subject, then write followup posts that go into more detail on specific aspects. For example, I could write separate posts with more detail about each suggestion I’ve made here.