One of the most frequent questions I get about both blogging and online entrepreneurship is how to come up with fresh content on a regular basis. “Where do you get all those post ideas?” How do you keep up your momentum? How do you plan your posts so far in advance? Over the next few weeks, I’ll be sharing some tips that will help you generate as many ideas as you want, plan and organize a blog schedule, and spend less time on your content creation so you can do more of the things you enjoy. (Note, I’m actually a nerd and I like creating blog content, but I realize that other people might rather be working 1:1 or reading a book.)
Make a list of topics you blog about, or a list of popular topics in your niche. You can also get topic ideas from a keyword search. Then, under each one, list out subtopics or branch off to make tangential connections. Try to find patterns or unique angles that only you can write. Lots of people write about cars, for example. You’re the only one who can write about going to a car show when you were nine and how it ignited a lifelong love affair with Corvettes. Or–true story–living across from a used car lot and wondering what happened to the poor beat up things when nobody bought them. Don’t be afraid to share a personal post for its own sake. This is your blog and sharing your own story helps readers connect with you on a deeper level. If you can also relate a a personal experience to helpful advice and tips for your blog audience, you have the equivalent of gold in the blogging world.
Pick a topic from the list you brainstormed and write out anything that you know about it. Then write anything that you’re curious about or want to know. Anything else that you can think of. Keep going for 10 or 15 minutes. Then take a walk or do something else and come back to it later. (This is important, because the break helps you approach the material with a fresh perspective.)
Identify any major themes or topics in your free write and make a list of them. Also list any secondary or followup ideas that come to you as you’re making this list. Then highlight or copy-paste the content that goes along with each topic into a separate doc (or directly into your blog editor.)
Whenever you need a new blog post idea, you can expand on a section of a free-write and clean it up for posting on your blog. Add a personal experience, explain a process, do more research to flesh out your original text or find supporting material on the internet. Note: If you’re using material from other internet sources, be sure to have permission.
(This is how I came up with enough stuff to post about “Coming Up With Post Ideas” for a month and a half. It took me about 40 minutes.)