When you start blogging, you probably had so many ideas you couldn’t keep up with them all. But over time, you’ve started to lose steam or get bored. It’s hard to come up with content on the same topics over and over every week. No matter how passionate you are about a subject, you eventually feel like you’re repeating yourself or just get tired of talking about same things all the time.
So, your blogging tapers off, your engagement drops, and you end up feeling guilty because you think you “should” be blogging more, and you know that you can’t grow your blog if you aren’t posting consistently.
I’ve been blogging for over 10 years, and I have several now dead blogs that I’ve lost interest in behind me, so I know how this goes. My current blog is about four years old and still going strong. I’ve spent a lot of time researching and developing ways to sustain interest in a field of expertise and continue to produce fresh, vital blog content.
Today I’d like to share with you three methods for generating endless supply of blog posts ideas.
1. Brain dumping
A brain dump is when you take 10 or 15 minutes and write out everything that is on your mind. You can do them when you’re stressed and feel like you have 1 million things whirling around in your head. This will help you clear your thoughts and focus, but you should look back at everything you’ve written and identify any potential topics for your blog.
You can also do a brain dump on a specific topic. Say that your blog is about starting an online business. So, what’s on your mind about the business world right now? What’s on your mind about your business? What do you know about starting or running a business? You can jot these things down as bullet points, or you can free write about them and see what comes up.
The same thing can work for any kind of blog on just about any topic. I run a lifestyle blog that focuses on a combination of social justice topics, using the arts to heal from trauma, and blogging tips.
So, I could ask myself what’s going on in the world that connects to one or all of those topics? What kind of projects have I done lately that my readers may be interested in or able to learn from? How does my interest in art spill over into the other topics/other areas of my life? As I write about the answers to those questions, I come up with blogs post ideas or general topics.
After I’ve done this for about 10 or 15 minutes, I take a break and come back to the document after I’ve had time to let it digest. Then I organize all of the potential topics into another file and, whenever I need something to write about, that’s where I go first.
If you have trouble coming up with questions to ask yourself for this exercise, you can check out my 10 Questions to Help You Find Blog Post Ideas cheat sheet.
2. Keyword or topic research
There are several ways you can approach keyword or topic research. The easiest is if you have a handful of topics that you write about regularly. Plug each one into Google keyword planner, keyword.io, or ubersuggest.
See where each keyword ranks, then see what kind of subtopics come up from the lists that the planner generates. Any or all of these could work as blog in themselves.
Go into Facebook groups or the visit popular websites in your niche. Read through the comments and take note of any question that you can answer. Various questions and answers that’s your blog and create posts around them.
3. Drilling down
This simple method can keep your writing blog posts for a long time. Take one topic that you’ve written about before, or one question that you see asked a lot. Break it down into 3 to 5 subtopics, list those, and give short explanations. (The poster reading is an example of this technique.)
Later, you can take each subtopic and break it down further to write a separate post that is more in-depth.
One of the mistakes I see bloggers make all the time is assuming that they need to give all the information they have on every topic the first time they write about it. Longer posts may rank higher in search engines, but you need to find a balance between effective post length and information overload.
Blog readers are often looking for quick reads. We scan blogs during our lunch breaks or other times when we only have a few minutes to spare. That being the case, we look for posts that pack a lot of value into a relatively short space. So, posts of this type can be just prior audience is looking for while they also leave room for you to make follow-up posts in the future.
As you might expect, I have plans to drill down into this post in the future. I’ll have follow-up posts showing exactly how I use each of these methods to build my blog content, and each post will have downloadable resources for you. If you’re not already signed up for my newsletter, this would be a good time to get on there so you’ll know when these posts come out.